Jessie Dee. Founder Owner CEO. X-POLE Australia

My journey in the pole dance industry has been driven by passion, dedication, and a deep appreciation for the community we've built together.

 

In 2005, I founded X-POLE Australia, a company that has grown into a trusted source for high-quality pole dance equipment and accessories. It’s been incredible to see how our products have supported polers across Australia.

 

Not content to stop at pole equipment, I continued to invest in the industry by founding Pole Physics in 2010, a self-care brand focused on high-quality skincare for polers. Our mission has always been to enhance your natural ability to grip through proper skin care, avoiding the need for excessive chemical grip products. It’s amazing to think that our lotion, the first of its kind, has been sold worldwide for over a decade now.

 

From 2009-2012, I had the privilege of co-founding the Australian Pole Dance Championships and Asia-Pacific Pole Dance Championships. These events were pivotal in promoting and advancing the sport of pole dance. I’m particularly proud of the first Pole Expo we ran, showcasing pole accessories, studios, and clothing from businesses across the country, all under one roof.

 

In 2011, we took a bold step by hiring the iconic Sydney Theatre to host Australia’s first International showcase, Pole Reflections. Bringing the best dancers from around the world to Sydney and then flying them to every state was a significant effort but incredibly rewarding. It was all about upskilling and providing access to international talent at a time when artists rarely toured Australia.

 

2012 marked another milestone when X-POLE Australia became the first pole company to establish an official ambassador team. This move was all about building a supportive and inclusive community, something I deeply believe in.


Over the years, I’ve tried to be a vocal advocate for Australian pole talent, tirelessly supporting hundreds of industry events. Empowering individuals to embrace their unique pole dance styles and removing stigma has always been at the core of X-POLE Australia’s mission.

 

As a director in four companies, my dedication to the pole dance industry remains unwavering. My business background, with university qualifications and specialized certificates in marketing and small business, has helped me lead with confidence. Training at INSEAD in Europe further honed my strategic marketing skills, underscoring my commitment to excellence and innovation.

 

One of the most challenging aspects of my journey has been fighting against counterfeit pole dance equipment. I’ve taken legal action in federal court to shut down several counterfeit sellers, and even provided training to the Australian Border Force on spotting unsafe copy-cat poles. Ensuring safety and upholding industry standards is something I’m deeply committed to.

 

Reflecting on this journey, I’m filled with gratitude for the support and collaboration from our community. Together, we’ve grown and developed the Australian pole dance industry into what it is today.

 

My focus remains on empowering pole dancers across Australia, fostering innovation, and ensuring safety in everything we do.

 

Thank you for being a part of this incredible journey with me!

Spare time? What's that?!! LOL

Mum to 2 humans, plus 2 Schnauzers... if I were to retire tomorrow, you'd find me in the caravan down by the beach. Although after this many years of constant ideas I'd be crafting, helping others build their business dreams & most likely google nerding-out on how to grow my roses.


I love my team, and I love the impact women in business can have, on shaping the way forward, in industries traditionally dominated by men. 

If I were to have a motto: "if it's to be, it's up to me."
Get off your booty & make your ideas a reality! 
Jessie x